SAAS ANALYTICS DASHBOARD UX/UI DESIGN

Background
The client had an idea for a company morale tracker—allowing executives to keep their hand on the pulse of various departments.

Business Goal
An extensive in-depth interview was done with the client which revealed the design business goal: to present and sell their idea to potential enterprise users as well as investors. I asked the client hard-hitting questions to discover the true underlying purpose of the application, what problems it's meant to solve, the user acquisition strategy, the user retention strategy, and so forth. This allowed me to break down the feature list into must-haves, nice-to-haves and revealed key information such as 3 user types. This was also critical in defining which platforms to design, discovering the unsuitability of a responsive web design due to the user types, and the environment that they would be using the product in. 

Process and Role
This interview was a key step in defining the minimal viable product while keeping in mind that some features need to be designed for presentation purposes. I also worked with the existing product specs document but questioned and improved upon the features that did not make sense from a usability and product strategy perspective