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Microsoft Social App
Scope -Lead UX Designer -Translated Microsoft's product idea into minimally viable product specs through a thorough understanding of the problem being solved and the vision. -Defined KPIs and data analytics events to properly measure user behavior and feature success in a private beta test with multiple iterations that spanned several months.
Design Process -User flows were done in weekly sprints, launched in a private beta and tested with analytics and surveys, then iterated on. -Led iterations and pivots based on user analytics data, among other methodologies. -Designed A/B tests for certain features and iterations.
Outcome -User engagement consistently increased throughout the private beta, and a product market fit was found. -The product was launched in the Chinese App Store for a period of time
Geolocation Mobile Game App
Background: The client came to me with the concept for a geolocation based mobile game app that they had previously built at a hackathon without giving much thought to its design.
Business Goals: The business goal was discovered to be the launch of a minimally viable product paired with analytics tools, user interviews, and user testing to capture user feedback that can be iterated upon.
Process and Role: I first documented the gameplay and the game's rules as defined by the client and optimized them for better and stickier gameplay. I defined the user journey by considering the edge cases and the context in which the user will be playing this game. Once these definitions were solid, I took to several wireframe variations to discover the best way forward for certain features. Several iterations later I went on to the visual design of the user interface.
Background: A general brief was given describing that the product is to keep tabs on a baby's wellness and growth. One of the key features is that multiple infant carers can input and retrieve this wellness data.
Goal: The goal was to design a clickable prototype in order to test the general idea with users.
Process and Role: A competitive analysis was done by looking at competing apps' user reviews with special attention paid to the poor ratings. This helped understand the user base and use cases and personas were also created. The user flow of the core features was designed along with the wireframes, and finally with the UI designs, with special attention being paid to making sure that the designs are gender-neutral. As a final step, a Mixpanel tracking plan was handed over in order to track the correct events that will allow for the best user behavior
iOS and Android App Redesign
Background: The client had an existing iOS and Android app in the app store with an outdated design.
Business Goal: By interviewing the client it was determined that the business goal was to increase user retention and introduce a new product feature.
Process and Role: Utilizing analytics data, and a heuristic evaluation, I determined the usability sticking points of both the Android and iOS app. This information was used to design a new user flow while integrating the new feature request.
A separate user flow was also designed in order to test a different hypothesis.
Both user flows were converted into modern, sleek designs.
SaaS Analytics Dashboard UX/UI Design
Background: The client had an idea for a company morale tracker—allowing executives to keep their hand on the pulse of various departments.
Business Goal: An extensive in-depth interview was done with the client which revealed the design business goal: to present and sell their idea to potential enterprise users as well as investors. I asked the client hard-hitting questions to discover the true underlying purpose of the application, what problems it's meant to solve, the user acquisition strategy, the user retention strategy, and so forth. This allowed me to break down the feature list into must-haves, nice-to-haves and revealed key information such as 3 user types. This was also critical in defining which platforms to design, discovering the unsuitability of a responsive web design due to the user types, and the environment that they would be using the product in.
Process and Role: This interview was a key step in defining the minimal viable product while keeping in mind that some features need to be designed for presentation purposes. I also worked with the existing product specs document but questioned and improved upon the features that did not make sense from a usability and product strategy perspective
Smart Watch Companion App
Background: Designed a companion app for an IoT customizable smartwatch from the ground up. Users wear this watch over their mittens while skiing or snowboarding. The key to making this project a success was to fully understand the hardware, its capabilities, and the user’s environment (slopes and mountains).
Business Goal: The purpose of the project was for fundraising purposes in a top hardware accelerator.
Process and Role: I worked with the founding team to understand the hardware, its capabilities, and how it will communicate with the app. I also went through surveys that the founding team had done in their initial pilot launch (which didn't have an app), that led them to conclude the app. This was used to define the must-have and nice-to-have features.
Considering the limited amount of time until the investor pitch, I designed wireframes of the must-have features, which was followed with figuring out a visual identity. This was utilized to create the UI designs which was followed with creating a clickable prototype of the core features.
Social Activism Event App UX/UI Design
Background: The client had a social and political activism idea for an app described as "Change.org meets actions, rather than petitions."
Business Goals: After interviewing the client, the business goal was to build a product for a private beta launch in order to learn from user behavior, iterate, and launch the real product. A key engagement metric was defined as a user commenting on an event (in one of the various forms) or interacting with the existing comments.
Process and Role: The client had a specification document outlining some of the features which resulted in questioning the scope of the product and defining the product hypothesis in order to keep the scope and features on track.
Once the product scope was defined, I created user flow wireframes and the final UI designs which were then passed on to developers along with specs