Microsoft Social Media App

Contract year: 2015

Scope
-Lead UX Designer
-Translated Microsoft's product idea (codenamed Qlixx) into minimally viable product specs through a thorough understanding of the problem being solved and the vision.
-Defined KPIs and data analytics events to properly measure user behavior and feature success in a private beta test with multiple iterations that spanned several months.

Design Process
-User flows were done in weekly sprints, launched in a private beta and tested with analytics and surveys, then iterated on.
-Led iterations and pivots based on user analytics data, among other methodologies.
-Designed A/B tests for certain features and iterations.

Outcome
-User engagement consistently increased throughout the private beta, and a product market fit was found.
-The product was launched in the Chinese App Store for a period of time until a reorg